"F1 worked with Samba Digital and their Sports Translate platform to help improve accessibility with multi-lingual subtitling on our most popular video content for fans all over the world. Pushed with aggressive service targets, and the intrinsically technical set of vocabulary that the sport carries - the team at Samba excelled. Communication, commitment to delivery and final output has been exceptional from start to finish."

“With a global audience and riders from 13 different countries, connecting with our fans using multi-language content is key to our digital strategy. Samba Digital’s Sports Translate service has helped us reach new fans and allows our riders to express themselves in their native language, with our digital team confident the platform will provide accurate, multi-lingual translations in a number of formats, which are delivered to meet demanding deadlines associated with elite cycling.”